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博报堂集团在第98届纽约ADC奖荣获3项类别最佳奖、金奖9项、银奖1项以及铜奖1项。TBWA\HAKUHODO也被评为Agency of the Year（年度最佳广告公司），在4个类别中荣获8项金奖，特此通知。

纽约ADC奖是创建于1920年的纽约艺术指导俱乐部（简称ADC，美国纽约）对商业广告和设计采用与艺术品同等的评估标准作出表彰的全球历史最为悠久的广告奖。

获奖结果如下。

Title: Pride Jersey
Advertiser: AIG Japan Holdings
Agency: TBWA\HAKUHODO

Best of Product Design
●Product Design: Design for Good / Product Design

Best of Brand / Communication Design
●Brand / Communication Design: Promotional / Apparel

Best of Fashion Design
●Fashion Design: Traditional / Sportswear / Activewear

Gold x 8
●Product Design: Design for Good / Product Design
●Product Design: Innovation / Product Design
●Product Design: Wildcard
●Brand / Communication Design: Promotional / Apparel
●Fashion Design: Traditional / Sportswear / Activewear
●Fashion Design: Design for Good / Fashion Design
●Advertising: Promotional Materials / Dimensional
●Advertising: Innovation / Promotional Materials

Silver
●Brand / Communication Design: Innovation / Brand / Communication Design

Title: Brain Drool 2016 Archive
Advertiser: HAKUHODO Inc.
Agency: Hakuhodo Inc., Hakuhodo Product’s Inc., Hakuhodo i-studio Inc.

Gold
●Interactive: Craft in Online / Mobile / Art Direction

Title: 720 Hours of Youth
Advertiser: Softbank Corp.
Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.

Bronze
●Interactive: Craft in Online / Mobile / Content Strategy

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