报堂集团荣获第97届纽约ADC奖颁发的Best in Innovation类、Best in Product Design类3项金奖和3项银奖,特此通知。
纽约ADC奖是创建于1920年的纽约艺术指导俱乐部(ADC:美国纽约)对商业广告和设计采用与艺术品同等的评估标准作出表彰的全球历史最为悠久的广告奖。
获奖结果如下。
Best in Innovation
Innovation: Product
Advertiser: TESS Co., Ltd.
Title: COGY Wheelchair
Agency: TBWA\HAKUHODO
Best in Product Design
Product Design: Wildcard
Advertiser: TESS Co., Ltd.
Title: COGY Wheelchair
Agency: TBWA\HAKUHODO
Gold
Innovation: Product
Advertiser: TESS Co., Ltd.
Title: COGY Wheelchair
Agency: TBWA\HAKUHODO
Product Design: Wildcard
Advertiser: TESS Co., Ltd.
Title: COGY Wheelchair
Agency: TBWA\HAKUHODO
Digital Experiences: Responsive Environments
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO
Silver
Craft in Video: Direction
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO
Craft in Video: Special Effects
Advertiser: DOUBLE A
Advertiser: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO
Design for Good: Product
Advertiser: TESS Co., Ltd.
Advertiser: COGY Wheelchair
Agency: TBWA\HAKUHODO