株式会社博报堂(总部位于东京的,整合营销与创意公司)于2023年12月19日在东京荣幸地宣布:集团旗下的TBWA\HAKUHODO在《Campaign Asia-Pacific》杂志的“Agency of the Year 2023”评选中,荣获了“年度日本创意广告公司金奖”。其在日本和韩国地区共获得了11个奖项。
另外,位于菲律宾的IdeasXMachina Advertising, Inc.荣获东南亚区的2项奖项,在APAC/网络区荣获1项奖项。博报堂集团共获得14项奖项(金奖3项、银奖3项、表彰1项、个人奖7项),特此通知。
今年是Agency of the Year奖的第30个年头,旨在表彰全球各地区广告和品牌传播的卓越成果。该奖项由亚洲最大的广告杂志《Campaign Asia-Pacific》主办。
获奖结果如下。
- Japan Creative Agency of the Year:TBWA\HAKUHODO
- Japan/Korea Best Culture of the Year:TBWA\HAKUHODO
- Japan/Korea Talent Development Program of the Year:TBWA\HAKUHODO
银奖
- Japan/Korea Brand Experience Agency of the Year:TBWA\HAKUHODO
- Japan/Korea Social Media Agency of the Year:TBWA\HAKUHODO 65dB TOKYO
- Japan/Korea Agency Head of the Year:今井 明彦(TBWA\HAKUHODO 董事长兼总经理兼CEO)
- Japan/Korea Creative Leader of the Year:细田 高广(TBWA\HAKUHODO 首席创意官)
- Japan/Korea Channel/Engagement Planner of the Year:木村 贤吾 (TBWA\HAKUHODO)
- Japan/Korea Young Achiever of the Year:足立 纱希(TBWA\HAKUHODO 65db TOKYO)
- Japan/Korea Young Creative of the Year:宇佐美 雅俊 (TBWA\HAKUHODO)
- Japan/Korea Account Person of the Year:桥本 优(TBWA\HAKUHODO)
银奖
- Southeast Asia Talent Development Program of the Year:IdeasXMachina Advertising, Inc.
- Southeast Asia Young Achiever of the Year:Troy Jose(IdeasXMachina Advertising, Inc.)
表彰
- Asia-Pacific Talent Development Program of the Year:IdeasXMachina Advertising, Inc.
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