在纽约广告节2018上,博报堂集团的SIX INC.和SPA-HAKUHODO负责制作的“OBSESSION FOR SMOOTHNESS”(广告主:DOUBLE A)荣获1项金奖、2项银奖、3项铜奖,特此通知。
纽约广告节是于1957年创立的历史悠久的国际广告节。与联合国共同举办,设置“联合国奖”,每年都评选出具有高度社会性的作品是其特点。
获奖作品如下。
1st Prize
Film – Cinema / Online / TV: Business Equipment & Services
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO
2nd Prize
Branded Entertainment-Craft: Best Production Value
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO
Branded Entertainment-Products & Services: Business Equipment & Services
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO
3rd Prize
Digital (Cyber) Communications-Viral: Video
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO
Film-Craft: Art Direction
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO
Film-Craft: Best Production Value
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO