博报堂集团在One Show 2018荣获Best in Responsive Environment类1项金奖、5项银奖、3项铜奖

2018年6月12日
  • 新闻
  • 奖励

博报堂集团在One Show 2018荣获Best in Responsive Environment类 1项金奖、5项银奖、3项铜奖,特此通知。

One Show国际创意奖项是由非营利团体 One Club (The One Club for Art and Copy:创建于1975年)以评估广告的创意为目的,一年一度在纽约举办,是全球最有权威的广告奖之一。

获奖结果如下。

Best in Responsive Environments

Responsive Environments: Innovation in Responsive Environments
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO

Gold

Responsive Environments: Innovation in Responsive Environments
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO

Silver

Direct Marketing: Craft / Data-Driven Personalization
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO

Direct Marketing: Craft / Use of Digital Technology
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO

Direct Marketing: Ambient Media / Live Events
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO

Responsive Environments: Use of Technology
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO

Moving Image Craft: Craft – Innovation in Moving Image Craft / Visual
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO

Bronze

Design: Moving Image
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO

Branded Entertainment: Experiential / Live Events
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO

Film: Under 100K Budget
Advertiser: NISSAN MOTOR CO., LTD.
Title: THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO

阅读新闻详情

返回新闻与洞察