博报堂集团在One Show 2018荣获Best in Responsive Environment类 1项金奖、5项银奖、3项铜奖,特此通知。
One Show国际创意奖项是由非营利团体 One Club (The One Club for Art and Copy:创建于1975年)以评估广告的创意为目的,一年一度在纽约举办,是全球最有权威的广告奖之一。
获奖结果如下。
Best in Responsive Environments
Responsive Environments: Innovation in Responsive Environments
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO
Gold
Responsive Environments: Innovation in Responsive Environments
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO
Silver
Direct Marketing: Craft / Data-Driven Personalization
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO
Direct Marketing: Craft / Use of Digital Technology
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO
Direct Marketing: Ambient Media / Live Events
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO
Responsive Environments: Use of Technology
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO
Moving Image Craft: Craft – Innovation in Moving Image Craft / Visual
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO
Bronze
Design: Moving Image
Advertiser: DOUBLE A
Title: OBSESSION FOR SMOOTHNESS
Agency: SIX INC./SPA-HAKUHODO
Branded Entertainment: Experiential / Live Events
Advertiser: adidas Japan
Title: GREEN LIGHT RUN
Agency: TBWA\HAKUHODO
Film: Under 100K Budget
Advertiser: NISSAN MOTOR CO., LTD.
Title: THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO