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博报堂DY集团在第66届戛纳国际创意节上荣获金奖1项、银奖2项、铜奖4项，特此通知。

此外，针对30岁以下年轻创意者的Young Lions Competitions（戛纳幼狮）奖（以下、戛纳幼狮）是由各国2名代表组成的双人组参加的竞赛，博报堂队获得该奖项PR类头奖的金奖。

戛纳幼狮奖PR类获奖者：谷肋太郎（左）和关谷拓巳（右）

获奖结果如下。

＜金奖＞

● Design Lions (Communication Design / Brand Collateral）
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

＜银奖＞

● Design Lions (Brand-Building / Creation of a New Brand Identity)
Title: The Restaurant of Mistaken Orders
Advertiser: The Restaurant of Mistaken Orders General Incorporated Association
Agency: TBWA\HAKUHODO

● Brand Experience & Activation Lions (Excellence in Brand Experience / Sponsorship & Brand Partnership)
Title: Pride Jersey
Advertiser: AIG Japan Holdings
Agency: TBWA\HAKUHODO

＜铜奖＞

● Industry Craft Lions (Art Direction / Brand & Communication Design)
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

● Entertainment Lions for Music (Innovation in Music / Use of Music Technology or Innovation)
Title: Sound-Free Concert
Advertiser: Japan Philharmonic
Agency: TBWA\HAKUHODO

● Media Lions (Excellence in Media / Use of Integrated Media)
Title: Red Restaurants List
Advertiser: Takasaki City
Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.

● Design Lions (Brand Environment ＆ Experience Design / Spatial & Sculptural Exhibitions and Experiences)
Title: The Impactful Reminder
Advertiser: Vision Zero Project (City of Montreal)
Agency: Sid Lee Montreal

※戛纳国际创意节是在法国戛纳举办的,为期5天的,在广告、传播领域中世界最大规模的活动。今年在6月17日～21日举办，有30,953件来自世界各国的参赛作品。

＜金奖＞

● Young Lions Competitions (PR)
日本
关谷拓巳, TBWA\HAKUHODO
谷肋太郎, Hakuhodo
客户：WWF
课题：在生产食物的过程中森林遭受破坏的宣传活动

※Young Lions Competitions（戛纳幼狮）奖是针对30岁以下年轻创意者采取的竞赛形式的官方奖项。各国代表（由两名创意者组成一组）在规定的时间内，就规定的题目制作影像、企划书或者发表的稿件，通过评委进行综合评分决定金、银、铜奖。竞赛课题只在当天、当场宣布，所以每年都是一种紧张的氛围缠绕着年轻创意者。

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