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2024年5月24日，我们于东京荣幸地宣布，博报堂DY集团在第103届纽约ADC年度奖中荣获包含2项最佳类别奖“Best of Category awards”在内的24项大奖（Best of Product Design、 Best of Apparel、8项金奖、8项银奖、6项铜奖），特此通知。

纽约ADC奖是创建于1920年的纽约艺术指导俱乐部（ADC）对商业广告和优秀设计作品采用与艺术作品同等的评估标准作出表彰的，全球历史最为悠久的国际广告奖。

获奖结果如下：

Shellmet（也以 Hotamet 的名称销售）

• Best of Product Design
• 金奖 (Apparel / Accessory / Footwear Design: Sustainable / Eco-friendly Fashion)
• 金奖 (Product Design: Innovation)
• 银奖 (Product Design: Sustainable / Eco-friendly)
• 铜奖 (Product Design: Design for Good / Product Design)
  广告主：甲子化学工业
  广告公司：TBWA\HAKUHODO

AIZOME ULTRA™ – 创造具有持久健康功效纺织品的创新方法

• Best of Apparel / Accessory / Footwear Design
• 金奖 (Product Design: Design for Good / Product Design)
• 金奖 (Apparel / Accessory / Footwear Design: Innovation)
• 金奖 (Apparel / Accessory / Footwear Design: Craft / Use of Technology)
• 银奖 (Product Design: Science / Medical)
• 银奖 (Apparel / Accessory / Footwear Design: Sustainable / Eco-friendly Fashion)
  广告主：AIZOME
  广告公司：博报堂 / Serviceplan

AIZOME WASTECARE™ 工业废料 – 经认证可用作护肤品

• 金奖 (Brand / Communication Design: Design for Good / Brand / Communication Design – Single)
• 银奖 (Product Design: Beauty / Wellness / Personal Care)
• 铜奖 (Packaging Design: Sustainable / Eco-friendly – Single)
• 铜奖 (Advertising: Direct / Mail)
• 铜奖 (Packaging Design: Health / Wellness)
  广告主：AIZOME
  广告公司：博报堂 / Serviceplan

A Train of Memories

• 金奖 (Motion / Film Craft: Craft in Motion / Film / Visual Effects)
• 银奖 (Advertising: Craft in Video / Direction – Single)
• 银奖 (Motion / Film Craft: Motion / Film / Short Video – Single)
• 银奖 (Motion / Film Craft: Craft in Motion / Film / Direction)
• 铜奖 (Advertising: Craft in Video / Special Effects)
  广告主：相铁Holdings
  广告公司：good design company / SIX / 博报堂 / 博报堂Kettle

The Family Cookvault

• 金奖 (Publication Design: Books / Limited Edition / Private Press / Special Format)
• 银奖 (Publication Design: Books / Jacket)
• 铜奖 (Brand / Communication Design: Promotional / Booklet / Brochure / Catalog / Press Promotional Kits)
  广告主：IGA (Sobeys)
  广告公司：Sid Lee

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