Sony Interactive Entertainment Inc.Gravity Cat
Hakuhodo Inc.
这是一部为宣传《重力眩晕2》而拍摄的真人短片，该游戏是一款以重力为主题的动作冒险游戏，重力在游戏中实现了360°的转变。为了展现重力变化的乐趣，短片呈现了一个女孩和她的猫自由奔跑在墙壁及天花板上，而后掉入了真实世界的天空中的故事情节。由于猫在游戏中是主角的好朋友，而且与猫相关的视频在网络上也深受欢迎，因此我们选择了猫来为短片助威。我们成功处理了具有挑战性的视觉呈现，让观众因其真实性而感到好奇且不可思议。一个大学生在论文苦海中挣扎并最终摆脱固有思维的故事让短片不仅是广告噱头，同时也传达了游戏“冲出思维牢笼、颠覆认知”的主旨。
获奖
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2018 ADFEST: Grande (Branded Content Lotus, Film Craft Lotus), Gold (Film Craft Lotus x 2, Film Lotus), Silver (Film Craft Lotus x 2), Bronze (Interactive Lotus)
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2017 London International Awards: Gold (Production & Post-Production)
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2017 Clio Entertainment Awards: Grand Clio (Original Content), Gold (Audio/Visual, Audio/Visual Technique)
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2017 Spikes: Grand Prix (Entertainment), Gold (Film, Film Craft), Silver (Digital, Film Craft), Bronze (Digital, Digital Craft, Film Craft, Design)
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2017 Cannes Lions: Gold (Film Craft), Silver (Film, Film Craft), Bronze (Cyber x 2, Film Craft)
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2017 Lions Entertainment: Bronze (Entertainment)
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2017 New York Festivals: Grand Prize (Branded Entertainment, Film), 1st Prize (Branded Entertainment, Film)
