Double AObsession for Smoothness
SIX Inc.Spa-Hakuhodo Co., Ltd.
与全球130多个国家拥有销售网络,并信誉可靠的纸业公司Double A以及OK GO乐队合作。我们发起挑战，拿出创意，用以展示Double A品牌纸张的平滑程度。为此，我们决定制作一个标志性的艺术作品来展示纸张的平滑度，并将其称为“世界上第一张纸质绘图”。
首先，我们开发了一套先进的系统，通过它印刷纸制作音乐视频。乐队在前台表演的时候，在后台可从567台打印机同时打印出来。乐队的动作和打印输出需要同步，以便通过相机顺利讲述故事。在幕后，视频显示出纸质制图可反映出实时情况，使用的所有纸张都是可回收利用的，而收益则交给绿色和平组织。这是世界上第一张纸质绘图，通过世界级的合作，让所有参与者都会对实现这种创意性的音乐视频现象感到痴迷。
获奖
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2018 B.A.D Awards: Gold (Branded Content & Entertainment x 2, Craft Film, Film), Silver (Digital & Mobile)
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2018 Adman Awards: Gold (Film), Silver (Branded Content & Entertainment), Bronze (Digital & Interactive Media)
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2018 Clio Awards: Silver(Digital/Mobile & Social Media Technique, Film Technique(Visual Effects)), Bronze(Branded Content, Film, Social Media)
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2018 Spikes Asia: Grand Prix (Digital Craft), Gold (Design, Digital, Film Craft), Silver (Digital, Film Craft, Film), Bronze (Film Craft x 2)
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2018 Cannes Lions: Gold (Design), Silver (Design), Bronze (Film Craft)
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2018 New York Festivals Advertising Awards: Gold (Film - Cinema, Online / TV), Silver (Branded Entertainment x 2), Bronze (Digital (Cyber) Communications, Film x 2)
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2018 ADC 97th Annual Awards: Silver (Advertising - Craft in Video x 2)
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2018 The One Show: Silver (Moving Image Craft), Bronze (Design), Merit (Moving Image Craft)
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2018 D&AD Awards: Graphite Pencil (Film Advertising Craft), Wood Pencil (Branded Content & Entertainment, Film Advertising Crafts, Music Videos)
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2018 ADFEST: Gold (Film), Silver (Film Craft, Interactive)
