AIG Japan Holdings KKPride Jersey
TBWA HAKUHODO
TBWAHAKUHODO开发了“UNITED BLACK FABRIC”，这是一种全新的面料，表面黑色，但拉伸的时候又显示出彩虹色。该面料是由AIG Japan Holdings (AIG Japan)广告公司定制设计、开发和创建，作为其“DIVERSITY IS STRENGTH（多样性就是力量）”活动的象征。该活动带头开展了由美亚日本正在进行的大规模的宣传活动，宣布其反对一切形式的歧视和偏见。
TBWAHAKUHODO创意团队的灵感来源于混合彩虹的所有颜色会产生黑色的事实。他们开发了一种特殊的染色技术，使通常显示黑色的面料会在拉伸时显示出彩虹的所有光谱。这标志着世界第一的“UNITED BLACK FABRIC”诞生了。他们制作了一部由新西兰男子国家橄榄球队全黑队（All Blacks）和新西兰女子国家橄榄球队黑蕨队（Black Ferns）主演的电影，来传播关于多样性和包容性的重要信息。
获奖
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2019 Cannes Lions: Silver (Brand Experience & Activation Lions)
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2019 D&AD Awards: Bronze (Creativity for Good)
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2019 One Show: Gold (Design), Bronze (Cultural Driver, Public Relations)
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2019 ADC Annual Awards: Best of Product Design (Product Design), Best of Brand/Communication Design (Brand/Communication Design), Best of Fashion Design (Fashion Design), Gold (Product Design x 3, Brand/Communication Design, Fashion Design x 2, Advertising x 2), Silver (Brand/Communication Design)
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2019 ADFEST: Gold (Brand Experience & Engagement, Design), Silver (Design), Bronze (Branded Entertainment x 2)
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2018 Clio Awards: Grand (Partnerships & Collaborations), Silver (Brand Design, Public Relations x 2), Bronze (Product Design, Public Relations)
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2018 Spikes Asia: Gold (Design), Silver (Design), Bronze (Brand Experience & Activation x 2, Digital, PR)
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2018 AD STARS: Grand Prix (Design), Gold (Innovation, PR), Silver (Design, PR, Social & Influencer x 2, Public Service Advertising x 2), Bronze (Diverse Insights)
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2018 Cannes Lions: Silver (PR, Product Design)
